The Ultimate Guide on How to Use Hashtags on Instagram

The Ultimate Guide on How to Use Hashtags on Instagram

So using #hashtags has proven to help Instagram accounts be more successful! I have personally found a lot of success using them, but only once I tailored them more to my specific content.

You have to keep in mind that the majority of Instagram users use them to try and gain recognition from brands as well as from other users! Tailoring your hashtags is a surefire way to pull in new and/or unique visitors to your Instagram account.

I recently saw a post discussing whether it’s better to use hashtags in your main caption comment OR to use them in a separate comment directly beneath. I can’t find the article for the life of me but the verdict was as follows:

Hashtags in caption = more IG profile views (and potentially followers)

Hashtags in comment = more comments/engagement with your post

My advice? DO BOTH. There’s no rule anywhere saying that you can’t use them in both your caption as well as have a separate comment section beneath! I have been doing this lately and it’s brought me a good amount of success!

How to decide what hashtags to use:

For all of these different niches, the main rule is to start big and get smaller. What that means is add in a few hashtags with a lot of tagged posts and then slowly get down to the more specific ones. I’ll show you my tried and true set below so you get what I mean!

#fashion #fashionblogger #fashioninstagram #bloggerlifestyle #bloggerbabe #bloggersofinstagram #bloggersgetsocial #bloggerandbizbabes #bossgirlbloggers #collegeblogger #sequinsandsales #collegefashion #collegestyle #atlantablogger #atlantafashion #georgiablogger  #newyorkblogger 

So I start with the ones that have a bunch of tagged posts like #fashion (528,652,316 tags) &  #fashionblogger (67,481,218 tags) and then I start to focus it down! For example, #bloggersgetsocial only has 301,090 tags. It’s a smaller amount and it’s likely your post will pop up more often!

I then suggest going even MORE niche and doing whatever city you’re from (so for me I do #atlantablogger (222,677 tags) and #georgiablogger (15,783 tags)). Since my niche is fashion, I also will post what brands I’m wearing in each photo! So I’ll also do #loft and #loveloft (I’m usually wearing some type of LOFT since I work there) and maybe #target and #targetstyle for my shoes/accessories (most of my shoes/accessories are Target).

I keep these all in a note on my phone and then whenever I make a new post I copy and paste them in the comment section. That way I don’t have to type them all every time!

An example of a post from last weekend:


You can see I added #happypride and #pride2018 because it was a massive event that I, and thousands of other people attended. I then added all of my usual hashtags in the first comment section!

Since I am a member of I also add all those hashtags into the main comment area too. This is a great idea for anyone using the platform as well but if not there’s no worries! You can still use this method with other hashtags.

Some good hashtags per niche:

Blogging: For blogging hashtags, make sure you do the big blogging hashtags that everyone posts to and then get more specific. Examples:

#bloggerlifestyle #bloggerbabe #bloggersofinstagram #bloggersgetsocial #bloggerandbizbabes #fashionblogger #bossgirlbloggers #atlantablogger #houstonblogger

Fashion: For fashion, always make sure to tag the brand(s) you’re wearing! I have been re-posted by LOFT, DSW, J.Crew, etc all because I’ve tagged them! Most companies have specific tags listed on their websites that they use to find IG peeps and re-post them. Examples:

#fashionblogger #fashion #fashioninstagram #lookoftheday #ootd #outfitoftheday #wiw #whatiwore #loft #loveloft #asos #asseenonme #forever21

Beauty: For beauty, do the same as you did for fashion! Make sure to mention the brands you use. Examples:

#beauty #beautyblogger #beautylove #makeup #makeuplover #MUA #makeupartist #almay #anastasiabeverly #makeuppalette

Lifestyle:  Lifestyle is a little different. Basically this can be whatever you want it to be! If you’re going out to eat, tag the kind of food or the restaurant. Trying a new cleaning product? Make sure to tag it! Examples:

#lifestlyle #lifestyleblogger #bloggerlifestyle #adayinthelife #swiffer #dust #cleaningday #howiclean

I hope this helped you figure out some great hashtags to use! If you want to find some more niche specific ones definitely be sure to Google around. That being said, I think this is an awesome start!

If you liked this post, make sure to follow my blog on my home page and on Instagram at @sequinsandsales!

xoxo, Mandy

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Senior Fashion Merchandising/Apparel Design major at Georgia Southern University! This is my blog where I post about lifestyle, fashion, and make DIYs for you to copy! I would love to connect so give me a follow (:

4 thoughts on “The Ultimate Guide on How to Use Hashtags on Instagram

  1. Thank you for this super helpful post! I was struggling with organizing all my hashtags but now I’ve sorted it out and I feel like I can see the difference it makes. Likes and follows coming in more than they did before. Thank you for this!

  2. love these tips! i have never thought of using hashtags on both the caption and comments – i thought they don’t make any difference. i’m so glad i’ve came across your post girl <3 oxo definitely giving you a follow! 🙂

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