Hey y’all! This post is one that I feel is super important for me to write. Using hashtags has proven to help Instagram accounts be more successful! I have personally found a lot of success using them, but only once I tailored them more to my specific content. That’s what prompted me to create this post of 80+ Instagram Hashtags for All Blogging Niches.
You have to keep in mind that the majority of Instagram users use them to try and gain recognition from brands as well as from other users by using them! Tailoring your hashtags to your own content is a surefire way to pull in new and/or unique visitors to your Instagram account. It’s also a great way for more people to get exposed to your content!
I personally have been pulled for a campaign because I geo-tag Atlanta, GA and use #atlantablogger hashtags when I post. A brand was expanding their product into Atlanta, found me through hashtags and geo-tags, and asked me to work with them based off of my location! It’s also great because some companies search based on region. If they’re looking for influencers in Georgia, you’ll be sure to pop up!
120+ Instagram Hashtags For All Blogging Niches
Where Should You Use Hashtags?
I recently saw a post discussing whether it’s better to use hashtags in your main caption comment OR to use them in a separate comment directly beneath. This was a really great thing I noticed because I hadn’t explicitly thought whether one could trump the other. I can’t seem to find the article for the life of me, but the verdict was as follows:
- Hashtags in caption = more IG profile views (and potentially followers)
- Hashtags in comment section = more comments/engagement with your post
My advice? DO BOTH. There’s no rule anywhere saying that you can’t use them in both your caption as well as have a separate comment section beneath! I have been doing this lately and it’s brought me a good amount of success! It’s something that is simple and easy to do. In order to make sure I use the same ones for all my posts (at least the ones that describe me always), I keep a “Note” on my phone with them all!
How to decide what hashtags to use
For all of these different niches (fashion, beauty, mommy bloggers, foodies, etc.), the main rule is to start big and get smaller. Now, you’re probably confused about what that means, so let me explain. What that means is add in a few hashtags with a lot of tagged posts and then slowly get down to the more specific ones. I’ll show you my tried and true set below so you get what I mean:
#fashion #fashionblogger #fashioninstagram #bloggerlifestyle #bloggerbabe #bloggersofinstagram #bloggersgetsocial #bloggerandbizbabes #bossgirlbloggers #collegeblogger #sequinsandsales #collegefashion #collegestyle #atlantablogger #atlantafashion #georgiablogger #curlyhair #blackgirlswhoblog #ootdfash #theeverygirl
So I start with the ones that have a bunch of tagged posts like #fashion (528,652,316 tags) & #fashionblogger (67,481,218 tags) and then I start to focus it down! For example, #bloggersgetsocial only has 301,090 tags. It’s a smaller amount and it’s likely your post will pop up more often and that more people will see it!
I then suggest going even MORE niche specific and adding whatever city you’re from (so for me I do #atlantablogger (222,677 tags) and #georgiablogger (15,783 tags). Since my niche is fashion, I also will hashtag what brands I’m wearing in each photo! So I’ll also do #loft and #loveloft (I’m usually wearing some type of LOFT item since I used to work there and still shop there all the time) and maybe #target and #targetstyle for my shoes/accessories (most of my shoes/accessories are from Target).
As I stated above, I keep these all in a note on my phone and then whenever I make a new post I copy and paste them in the comment section. That way I don’t have to type them all every time! It’s also best to MIX THEM UP. I usually try to do hashtags as specifically as possible and save some that remain the same over time (like my location).
An example post of mine
You can see I added #happypride and #pride2018 because it was a massive event that I, and thousands of other people in New York (and around the country) attended. I then added all of my usual hashtags in the first comment section! That’s a great tip and one you should make sure to follow. If you go to a huge event, be sure to use the hashtag for it! It’s even a great idea to tag smaller events and locations too because you never know who is traveling there.
Since I am a member of LIKEtoKNOW.it (read my post on 6 Easy Ways to Get Accepted to LIKEtoKNOW.it here) and (read my post on How to Make Money with RewardStyle here), I also add all those hashtags into the main comment area too. This is a great idea for anyone using the platform as well, but if not there’s no worries! You can still use this method with other hashtags.
Some good hashtags for each niche
For blogging hashtags, make sure you do the big blogging hashtags that everyone posts to and then get more specific. For me, since I am a black blogger, I always make sure to use that hashtag. There are a lot of hashtags for other bloggers of color too so be sure to check them out! Examples:
#bloggerstyle #bloggerlife #bloggers #bloggerlifestyle #bloggerbabe #bloggersofinstagram #bloggersgetsocial #bloggerandbizbabes #fashionblogger #bloggergirl #bloggerfashion #bloggerlove #bloggervibes #travelblogger #bossgirlbloggers #atlantablogger #houstonblogger #orlandoblogger
For fashion, always make sure to tag the brand(s) you’re wearing! I have been re-posted by LOFT, DSW, J.Crew, Target, etc. all because I’ve tagged them! Most companies have specific tags listed on their websites that they use to find influencer posts and re-post them. Examples:
#fashionblogger #fashion #fashionshoes #fashionista #fashiontrends #fashiongram #fashionblog #fashionaddict #fashiongirl #fashionpost #ootdfash #fashioninspo #fashionoftheday # #fashioninstagram #lookoftheday #ootd #outfitoftheday #wiw #whatiwore #loft #loveloft #asos #asseenonme #forever21
For beauty, do the same as you did for fashion! Make sure to mention the brands you use. Also be sure to add hashtags based off of the items or techniques you’re using. this will automatically attract people to your page. Examples:
#beauty #beautycare #beautygirl #beautytips #beautyhacks #beautyblender #beautymakeup #beautyguru #beautyproduct #beautyreview #beautyvlogger #beautytip #beautyroutine #beautytrends #beautyblogger #beautylove #makeup #makeuplover #MUA #makeupartist #almay #anastasiabeverly #makeuppalette
Lifestyle is a little different. Basically this can be whatever you want it to be! If you’re going out to eat, tag the kind of food or the restaurant. Trying a new cleaning product? Make sure to tag it! Examples:
#lifestlyle #lifestyleblogs #lifestyleblogger #bloggerlifestyle #lifestyledesign #homedecor #roominspo #lifestyleguide #lifestyleinspo #lifestyleblog #lifestylephotographer #lifestyleclothing #lifestylebrand #lifestyleshop #lifestyleinfluencer #lifestylefitness #adayinthelife #swiffer #dust #cleaningday #howiclean
With food, I think the biggest tip here is to make sure and tag the type of food you’re eating AND the place you’re eating too! When I went to LA (read my 1 Day in LA Itinerary here) to accept my Fashion InfluenceHer of the Year award at HerConference (read a recap here), I went to this AMAZING Hispanic food place. If I had shared it on Instagram, these are the hashtags I would have used. Examples:
#tacos #taco #hispanicfood #mexicanfood #tacoteusday #tacosarelife #tacotaco #tacolife #tacotime #tacolove #tacola #losangeles #blueplatetaco #losangelesfood #losangeles_city #losangeleslife #losangelesworld #losangelescity #travel #travelandfood
For anything relating to self-care or motivation, I would suggest trying to go more niche! I’d only use a few larger ones and then using a majority of smaller hashtags in order to gain the interest of smaller groups. Examples:
#selfcare #selfcaretips #selfcarethreads #selfcareday #selfcarematters #selfcareroutine #selfcarepage #selfcarefirst #selfcaredaily #selfcarehacks #selfcarelove #selfcaresundays #selfcareeveryday #selfcareideas #selfcaretime #selfcaregoals #selfcareadvice #selfcareblogger #selfcare101
How to Grow Your Following On Instagram
Hashtags are what seriously helped me to grow on Instagram! They did have a better push a year or two ago, but they still allow you to be noticed so much easier than if you didn’t use them at all. I also have a post about How to Successfully Grow Your Following on Instagram! If you’re interested in how I grew my following and how you can grow yours too, be sure to click (here).
I hope this helped you figure out some great hashtags to use for whatever blogging niche you’re in! If you want to find some more niche specific ones, definitely be sure to Google around. That being said, I think this is an awesome start! If you have any that you’ve found success with, be sure to leave a comment below.
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Thank you for this super helpful post! I was struggling with organizing all my hashtags but now I’ve sorted it out and I feel like I can see the difference it makes. Likes and follows coming in more than they did before. Thank you for this!
Sequins and Sales says
That’s so awesome! I’m so so glad that these tips worked for you ❤️
Yue Xuan says
love these tips! i have never thought of using hashtags on both the caption and comments – i thought they don’t make any difference. i’m so glad i’ve came across your post girl <3 oxo definitely giving you a follow! 🙂
Sequins and Sales says
Aw well I’m so so happy you found this post so great! ❤️❤️ Thank you for the follow!
Zipporah Marie says
This was SUPER helpful! I’m making a master list that I can use for my own blog marketing! Thank you so so so much! Fabulous!
That’s awesome! So happy my post could help!
Priya Sharma says
This is what we should call a complete guide of Instagram’s hashtags. I really loved the style, the way you pictured everything regarding hashtags.
Selecting a hashtag is as important as posting on Instagram because a wrong hashtag may bring spammers and bots and a right one may bring valuable engagement. One has to experiment with the reaction to create a perfect set of 30 or fewer hashtags.
Thanks for such an amazing post
Thank you so much for this lovely comment!
Arslan Ghaffor says
Honestly, I find this concept really good. This was an extremely wonderful post. It was definitely informative.
People use the Instagram hashtag for gaining new followers blogging and audience engagement and you shared a very helpful Instagram hashtag list for people.
Thanks for sharing.
I’m so glad that you liked it! Anytime!
Awesome, this was really helpful
I’m so glad that it helped!
Very informative post. Thanks for sharing.
Anytime! Thanks for reading!