Happy Tuesday y’all! Hope you’ve been having an awesome week. I got a request for a post about explaining how I stay on top of my blog/Instagram while working, being in school, doing extracurriculars, and spending time with friends and family! I’ve had a lot of questions about this over the last few months so I figured now was the best time to write this since college is just starting back for a lot of people.
I have recently realized that working a 9-5 and blogging is a lot easier than having classes and blogging. This is mostly because once I’m home from work I can shut off my work brain, but with school I have homework, planning events, and applying to internships in my spare time. This means it requires EVEN MORE planning and preparation than working full-time (at least for me).
I used to be super ahead on my posts this summer and the transition back into school made it so hard because I felt like had no time at all and I was really unmotivated. That being said, I’m FINALLY back on prepping my post schedule again. It would’ve been much easier to go back to one post a week but I don’t give up easily!
To start out, I’m going to let you guys know the apps I use to create all of my posts and to promote them on social media.
1. Tailwind: I just recently started using this again because you can schedule posts for Pinterest at “popular hours” which always end up being at 1:00am when I’m asleep! It is $14.99/month but it was worth it even with the free trial version that I briefly had.
2. Pinterest: I started using Pinterest a lot more in the last few months! It gets your content in front of so many people and is really worth it. Combining Pinterest with Tailwind could change everything for a new blogger!
3. Instagram: I obviously use Instagram because that’s my biggest platform. I sometimes correlate my photos with my posts but often times I just mention my posts in the caption of my photos.
4. Canva: This is how I make all my graphics for my posts! They have such nice, FREE, templates that are great for so many purposes. I also am planning a post on the many uses of Canva as well!
5. Adobe Creative Cloud: I use Lightroom presets to edit ALL of my photos. I wasn’t sure how to feel about them at first but it makes my life so much easier. I’m actually planning a post on this as well! If you don’t want to get presets, I have a post (here) that shows you how to edit without them. It does cost a monthly fee of $19.99 but for me it’s worth it because I also use Photoshop for class.
6. UNUM: I use UNUM to plan out my Instagram posts usually a week to ten days in advance. It makes it a lot easier to see how the pictures will work together and how cohesive it can turn out.
Here are the steps I generally take when planning out my posts for my blog.
I come up with a few topics that I want to write about and then write them down in my planner for the month. I then start thinking about the content I’ll actually write for them! Generally this also gets me to start thinking about how much time I’ll need to write them.
When working 9-5 at my internship, I would wake up early before work AND/OR would write blog posts/plan content on my lunch breaks. It’s nice doing this with a view of Times Square but a break room also works! Now that I’m back at school I use any free time between or after classes to do the same.
Once I plan out my blog post, I plan what photos I’ll take and then how I will take them. For all my photos in NYC (and from August as well), I used my tripod! I actually prefer this over having someone take them because I can control exactly how I want them and not feel guilty about wasting another person’s time. I have a post about how I take my photos with my tripod (here)!
I actually take my photos! For flatlays I’ll usually do them in bulk on weekends with really good lighting (so around 10-11am). I always just use a basic white sheet for them or lay my items on my white comforter! I then plan out the outfits I want to take photos with and figure out the settings I want them in (i.e. mirror, plain background, natural background, etc.). I will usually also think of a color scheme I want to keep throughout them!
I edit my photos using Dreamy Presets in Lightroom! The one for this post is edited using them with just a few lighting tweaks. This is important to do so posts don’t end up washed out or make your skin look like an oompa loompa (at least for brown people like me!).
Add my edited photos into UNUM and make sure the aesthetic of all of them flow together! I’m almost to the point where I’m not sure if I want to make an aesthetically pleasing feed or if I just want to push content. Either way this lets me sync up my blog posts and photos as well as collaboration posts!
I will generally bulk write blog posts. This summer I was SO on top of this! I always wake up early on the weekends 1) because “relax” and “sleep in” aren’t in my vocabulary but 2) it allows me to have a super productive morning that sets up the rest of my day to be great! I generally bulk write 3-5 posts on Saturday mornings and then schedule them out over the week(s)!
I post my photos on Instagram and let you guys know about my posts!
SHARE. SHARE. SHARE. This is the most important step on this list!!! No one will know you have a blog or awesome posts if you don’t let people know! Make sure that you share it across all of your social channels, text it to your friends/family, and spread the word! I always add it to the link in my bio and mention it on my Instagram stories.
I added this as a separate step because I’m OCD and 10 is better than 9 so yah. Also, when it comes to Pinterest it’s best to make your own images that are aesthetically pleasing and that are tall and not wide/square! I use Canva for this. You want to catch people’s attention!
I hope this Weekly Blogging Checklist helps you guys with your own blogs! To never miss out on informative posts like this again, make sure you head over to my homepage to subscribe to my blog!
If you don’t want to commit like that, head over to my Instagram and add me there at @sequinsandsales!